Mac Waller of The Untold Agency: Member Spotlight

Mac Waller builds at the intersection of art, business, and community, and he'll tell you the whole thing runs on three words: connect, close, build. Underneath that is one conviction he keeps coming back to: relationships are everything. Every deal, every event, every introduction is the same act, connecting people to something good.

A Miami-based entrepreneur, creative director, and fine-art photographer, Mac serves as CEO of Knox Kronenberg Photography and co-owns The Untold Agency, the company behind Archívo, a software platform built for the art world. Through his own studio, Mac Waller LLC, he takes ideas from concept to open doors: brands, spaces, products, and prints.

He describes himself as the rare combination of the guy who dreams it up and the guy who gets it built, a designer's eye paired with an operator's discipline. It shows. Everything he makes ends the same way: people gathered around something good.

Mac is also unapologetic about where that drive comes from. A committed Catholic, he believes his purpose comes from God, and that business is simply one of the best places to live it out.

When he's not working, he's outside: surfing at first light, poling a flat with a fly rod, or sitting a deer stand in the Alabama Black Belt. Or he's somewhere with a soul, chasing the same energy from Coconut Grove to Rio to Madrid to Biarritz.

His tagline says it plainly: normal gets you nowhere. It's a fitting outlook for a member who's spent his career turning ideas into rooms full of people, and making sure those rooms are worth showing up to.

Follow Mac's work at theuntoldagency.com and on Instagram @mac_waller.