Vinicio Larios of Fade Masters of Miami: Member Spotlight

Vinicio Larios has spent more than two decades in the grooming industry, and he's used that time to rebuild the barbershop from the ground up. As Founder and CEO of Fade Masters of Miami, he's turned a traditional trade into something closer to a wellness ritual: precision haircuts, straight-razor shaves, skincare, and scalp therapy, all under one roof in the heart of Coconut Grove.

What sets Larios apart isn't just the craftsmanship, it's the hospitality behind it. He built Fade Masters around the idea that grooming is tied to confidence and how a person shows up in the world, not just how they look walking out the door. That philosophy has made the brand one of the most recognized names in men's grooming in Miami, with readers of Miami New Times naming it Best Barbershop in the city four years running.

Larios has also positioned Fade Masters well beyond the chair. His team has served as the official grooming partner for Miami Swim Week, working alongside Art Hearts Fashion to prep designers, models, and talent before they hit the runway, and the brand has shown up at Art Basel and other major cultural moments across the city.

For Larios, none of it is separate from the craft itself. Culture, fashion, and grooming all live in the same world, and he's built Fade Masters to sit right at the center of it.

Learn more about Fade Masters of Miami and follow along with Vinicio's work in the city.